In an industry where many organizations offer similar benefits and features, it can be difficult to differentiate yours from others in the area. Taking the time to create a competitive marketing strategy will help you identify how your organization should position itself in the community, who to focus on, and how to communicate the advantages of working with you. Continue reading
Create the Right Competitive Marketing Strategy
The CoPs require bereavement counseling as a core hospice service. This webinar will cover key regulations, who qualifies to provide bereavement and counseling services, risk assessments, and how to set up a bereavement plan of care. Best practices will be presented, reviewed, and discussed regarding implementing, measuring, and evaluating an effective bereavement program. Continue reading
This informative session is designed for hospice executive leadership, board members, volunteer directors/managers, compliance officers, CFOs, clinical managers, marketing staff, human resources personnel, education and training staff, and business development teams. Continue reading
Hospices and home care companies are allowed to communicate with and about patients via email and text, provided HIPAA’s privacy and security rules are followed. Noncompliance can result in regulatory fines, compromised electronic protected health information (ePHI), lawsuits, and lost revenues. Are you confident your organization is lawfully using email and text messages to communicate with patients and peers in the office and from home? Do you manage confidential and sensitive information in compliance with HIPAA’s content rules and state record-retention laws? Have you implemented policies, procedures, and training to ensure proper handling of email and text messages by employees and business associates? This session will provide a comprehensive look at email and texting risks, rules, and best practices. Continue reading
This timely session will assist agencies with survey preparation through compliance, continued survey readiness, and performing mock surveys. The webinar will review the regulations and ramifications of deficient areas – CoPs, state, and accreditation standards. Participants will go step-by-step through a mock survey, including what to look for in home visits. Learn various action plans to correct deficiencies before a surveyor visits and how a QAPI program can help achieve and sustain compliance. Begin the road to continued survey readiness through performing mock surveys and increase agency quality and care. Continue reading
Many hospices are facing Medicare claims audits such as TPE, ADR, SMRC, etc. and receiving clinical denials. This session will review what these clinical denials look like and explore how to reduce the risk of claim denials through effective oversight of your patient population. It will clarify how the MACs are applying the hospice eligibility guidelines and define best processes to manage patients whose terminal illness stops following the anticipated trajectory. Continue reading
Great salespeople know their job is to serve others. This motivates them to sell more than their counterparts who may feel insecure about their organization, position, or objectives. Research has shown that customers most appreciate a salesperson who teaches them something new that helps them with something in their lives. What customers remember most about a salesperson is their level of confidence. Join us to learn how to gain the confidence to sell and achieve greater success through the service you provide. Continue reading
Work/life balance is a common phrase but what does it really mean and how is it achieved? There are many benefits to a healthy work/Iife balance – there are also big consequences to living a life without it. Those that draw a boundary and achieve balance live satisfying lives with more joy and focus. Since the pandemic, strained work/life boundaries have caused pressure, leaving some employees burned out with no zest and passion for their jobs. The webinar will include insight on how to bring balance into your life and how to help yourself and your team achieve a healthier relationship with work. Continue reading
Exceptional marketers understand the intended audience and exact reach through messaging, whether via social media, advertisements, sponsorships, or presentations. They craft messages that successfully resonate, motivate, and activate through clear communication. Unfortunately, many marketing teams use broad concepts intended to reach all audiences instead of specific, focused efforts. Join this enlightening webinar to learn the paradox of narrowing down your target audience to consistently grow your business. Continue reading
Volunteers are critical to the interdisciplinary care that hospice provides to patients and families. They are not a “nice to have” service but a part of the team that exemplifies the true spirit of hospice care. COVID-19 taught us valuable lessons about better ways to utilize volunteers and how to show appreciation for their work. This webinar will cover frequently asked questions from volunteer managers, and it will explore new and improved ways to utilize volunteers, including virtual volunteers. Come prepared with the questions you have always wanted to ask. Continue reading