Boldly Marketing Your Service Benefits

Posted on April 16, 2025

Date/Time: 04/16/2025, 3:00 pm

Provider: FHPCA

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What unique advantages are provided by your hospice?

Can you “sell” it? Are the benefits clear? What about your online presence? Do you have one? The competition can be stiff. Do you know how to proactively market your services to potential patients? This webinar will help you with these questions and explain how to boldly promote your service benefits.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

Understand the brand elements that help people choose/accept hospice care
Confidently advocate for direct-to-consumer campaigns
Use success stories from your organization that resonate
Help potential patients overcome common misperceptions and false beliefs about hospice
Establish a deliberate capture-and-share process for client reviews to improve your online reputation

WEBINAR DETAILS

The average time spent on hospice service is still woefully short of the potential support our patients deserve – which we know we can provide. But first, potential patients have to know about your agency and be willing to engage. This is a marketing problem. Join this informative program to learn how to take bold steps to clarify and demonstrate hospice benefits, so patients come on service sooner and for longer.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

Hospice

WHO SHOULD ATTEND?

This informative session will benefit hospice owners/CEOs, marketers, business development managers, and communication/social media managers.

TAKE-AWAY TOOLKIT

Training log
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.