The Days of Muffin Marketing are Over: Develop Your Professional Growth Model

Date/Time: 12/09/2021, 10:00 am - 4:30 pm

Provider: FHPCA

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This is a 90-minute webinar.

10:00 am – 11:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

If your organization is striving to strengthen and improve its sales and referral development model, this webinar is a must! You will learn why traditional “muffin marketing” is a thing of the past and begin to embrace the latest innovative, professional methods.


  • Explain why a professional sales model is essential to serving more patients, growth, and strengthening financial performance
  • Define the differences between a traditional “muffin marketing” model and a professional sales approach
  • Identify the essential elements for a consistently winning hospice and home care sales program
  • Articulate the key techniques to a high-performing growth model
  • Recognize the essential qualities needed in a salesperson


The most successful hospice, home care, and personal care companies have evolved their marketing and referral development strategies as referral sources have become more sophisticated in what they want from a company. Unfortunately, many companies still rely on cookies, muffins, and tchotchkes to drive business as opposed to knowing how to sell on value, executing a professional sales process, and asking for referrals. This webinar will provide the essential elements of creating a professional sales model and will outline the anatomy of a successful referral development function. Learn the required structures, processes, phraseology, and tools to drive more referrals, growth, and success.


This informative session is designed for owners, executive directors, business development leaders, sales staff, marketing teams, outreach community liaisons, and nurse liaisons.


  • PDF of slides and speaker’s contact info for follow-up questions

This webinar is available exclusively through the Hospice & Home Care Webinar Network.

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