Florida Hospice & Palliative Care Association

The most successful hospice, home care, and personal care companies have evolved their marketing and referral development strategies as potential clients have become more sophisticated in what they seek. Unfortunately, many agencies still rely on cookies, muffins, and tchotchkes to drive business, as opposed to demonstrating value, executing a professional sales process, and asking for referrals. This webinar will provide the essential elements of creating a professional sales model and will outline the anatomy of successful referral development. Learn the required structures and processes, phraseology, and tools to drive more referrals, growth, and success.

This informative session is designed for owners, executive directors, business development leaders, marketing teams, sales staff, outreach community liaisons, and nurse liaisons. All professional team members responsible for growth will benefit from attending.