Marketing: Legal Dos & Don’ts
Date/Time: 11/18/2015, 3:00 pm - 4:30 pm
Provider: Florida Hospice & Palliative Care Assn
Questions about marketing and the related legal dos and don’ts are hot topics for hospices. Issues include bonus payments to marketers, steering by discharge planners, intake coordination activities that cross the line, questionable hospice nursing home relationships, physician ownership of hospices and palliative care programs, and other compliance matters. The Affordable Care Act amends the definition of “remuneration” under the Civil Money Penalties laws to exclude certain “charitable and innocuous programs.” This significant change will impact OIG Advisory Opinions on what constitutes a kickback and will permit certain marketing activities that were previously questionable.
Why is marketing a legal issue? Can it can help or hurt? Answers lie in OIG guidance, advisory opinions, work plans, fraud alerts, bulletins, anti-kickback safe harbors and compliance plans. Join us to learn about this important issue.
HIGHLIGHTS
- Marketing practices that are OIG compliance risk areas and/or cost report issues
- Who is policing illegal marketing practices?
- What sanctions can be imposed?
- Good marketing practices, compliance strategies, and where to get help
TAKE-AWAY TOOLKIT
Articles and links to CMS, OIG, and contractor guidances
WHO SHOULD ATTEND?
This informative session is designed for counsel, management, compliance officers, and the marketing department.
PLEASE NOTE
Webinar content is subject to copyright and intended for your individual organization’s use only.
MEET THE PRESENTER
Connie A. Raffa, Arent Fox LLP
