11 Tactics to Grow Your Hospice with Hospital Business

Date/Time: 10/04/2021, 9:00 am - 4:30 pm

Provider: FHPCA

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9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Take a deep dive on how to drive more referrals, deliver greater value to a hospital, and market your hospice in a unique way. You’ll gain 11 specific tools that can be used to work with a hospital and make a difference.


  • Identify 25 different customer groups in a hospital
  • Analyze and understand the opportunities to best serve and work with a hospital to grow your referral base
  • Assimilate 11 specific tactics into your practice to serve more hospital patients
  • Identify the essential elements to create a Nurse Liaison Program
  • Determine the major differentiators that set you apart
  • Identify all the referral influencers in a hospital
  • Explain the value proposition per referral segment in a hospital
  • Diagram how a hospital works to understand the best referral development strategies
  • Create a growth plan to achieve the growth you want from the hospitals you serve


Hospitals hold a great opportunity to serve more people and grow, especially if you are looking for short-length-of-stay patients. Today, in the USA, 15% of the people being discharged from a hospital meet hospice eligibility. Are you getting your share of the pie?

Almost everyone works the “middle” (discharge planners, social workers) when looking for opportunities to serve in a hospital. There are, however, many ways to bring value to a hospital, strengthen your referral relationships, and grow your referral base. Hospitals are small cities unto themselves. Understanding the different value propositions that exist in a hospital and its surrounding campus is key for success. Did you know there are over 25 different customer groups in a hospital? This webinar will teach you how a hospital works, and more importantly, how to develop and execute 11 specific tactics to grow and serve more people – even if the hospital has its own hospice!


This informative session is designed for owners, senior executives, program administrators, business development directors, marketing/sales staff, nurse liaisons, community representatives, and account executives.


  • Examples from the hospital toolkit
  • Website references
  • PDF of slides and speaker’s contact info for follow-up questions

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