The Art & Science of Persuasion: Increase Your Influence

Date/Time: 07/21/2021, 9:00 am - 4:30 pm


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This is a 90-minute webinar.

9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Think this topic is only suited for salespeople who use persuasion techniques to sell? Think again! Everyone uses persuasion techniques. We use them daily with customers, colleagues, peers, friends, family, and even supervisors.


  • Define persuasion skills
  • Distinguish between persuasion, influence, and negotiation
  • Learn persuasive techniques
  • Discover the perspective of the “Father of Persuasion”
  • Integrate persuasive phrases into your conversations


Have you ever met someone who just had a “way” with people? Someone who always gets their point across clearly and can easily sway others to their way of thinking? This person knows how to capture any audience and gets people excited to do what is asked. How do they do it? They have embraced the powerful skill called persuasion and you can too! Join us for an informative session on what persuasion is, what the key elements are, and how to develop and improve your skills.

A Greek philosopher provided us with some interesting concepts as they relate to persuasion. Attend the webinar to find out what they are and how to apply them in everyday life and work. Persuasion, influence, and negotiation are often used interchangeably; learn the differences and when each is best used. In this webinar, we will review effective persuasive techniques that you can practice right away. We will also discuss persuasive language and how words can make a big difference in the science and art of persuasion. The format of the live webinar encourages participation through polling, short answer questions, and sharing ideas and comments through the chat function. This enables all participants to learn from each other during the session.


This informative session is designed for anyone looking to develop their persuasion skills including agency leaders, sales team members, and clinical staff. However, the content is relevant to everyone willing to learn.


  • Recommended reading list
  • Persuasion checklist
  • Scripting samples
  • Persuasive language examples
  • PDF of slides and speaker’s contact info for follow-up questions


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